— Announcing Segment Integration

1 min readJun 7, 2022

Lumen helps companies engage efficiently with the right customers with ease via data-driven messaging through push notifications, SMS and emails to meet business and marketing objectives. From drip campaigns, special coupon offers, growth hacking, activating inactive customers, e.t.c., we do the heavy lifting while you focus on other business operations.

Today, we are happy to announce our integration with Segment. This integration makes it possible for companies to easily access, retrieve and engage with customer data from any 3rd party source.

What’s the excitement for?

With Segment, companies can sync customer data from any data source to Lumen for personalized and targeted customer engagement in real-time.

What’s in for you as a company?

You will be able to run narrow-based segmentation using both customer traits and actions on your products leveraging customer data from various sources.

Here is an example; segmenting customers that signed up on the 6th of January and attempted to buy a product.

Steps to get started

  • Visit the integration section on your dashboard.
  • Under the data sources category
  • Click on enable Segment
  • You will be redirected to Segment’s auth page
  • Select your workspace and source
  • Click on allow.

Hurray! That is all.

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